Along with questions like “What’s our favorite pasta?” and “What’s our favorite bread?”, one of the most common questions I get is: what gluten-free flour do we love? Over the past decade, since my son was diagnosed with celiac disease in 2010, we’ve learned a great deal about cooking and baking without gluten. We’ve built a repertoire of favorite recipes and products, and one staple has remained constant in our kitchen: an all-purpose gluten-free flour that reliably delivers. If you’ve followed our journey, you probably already know which flour we reach for most often. I’ll explain why it works for us and why we recommend it. There’s a bonus discount code at the end of this post for anyone interested.
Note: this post includes references to products we use and support. Please read details at the end about how that helps maintain this site.
Background
My son received a diagnosis of celiac disease in the spring of 2010, shortly before he began kindergarten. Celiac disease is an autoimmune condition in which ingesting even small amounts of gluten — the protein found in wheat, barley, and rye — triggers the immune system to damage the small intestine and impairs nutrient absorption. The only effective treatment is strict adherence to a gluten-free diet.
Back in 2010, awareness of celiac disease and the availability of gluten-free products were much more limited than they are today. Our family suddenly faced practical challenges: how would we keep food traditions, how would we recreate favorite meals, and how would we preserve special family rituals like Cookie Baking Day?
Cookie Baking Day is a cherished tradition in our family. It’s a full day of festive baking with relatives and friends, and it felt essential to find a way to continue that celebration safely. With the holidays in mind, we started searching for a reliable gluten-free flour that could be used as a direct swap in our tried-and-true recipes.
We began testing many mixes and blends, determined to find one that would let us preserve the flavor and texture of our family favorites without complicated substitutions or extra steps.
GFJules Flour
Early in our search we discovered the work of Jules Shepard and her book about living with celiac disease in the first year after diagnosis. Her straightforward, practical approach resonated with us. In the book she described her experiments with gluten-free baking and introduced an all-purpose gluten-free flour that immediately caught our attention.
This all-purpose gluten-free flour lets us use the same quantities called for in traditional recipes — simply substitute this flour where the recipe calls for wheat flour and proceed as usual. We tested cookies, muffins, quick breads, pancakes and everyday savory dishes, and the results were consistently excellent. The texture, crumb, and flavor of baked goods made with this flour closely matched what we remembered from before my son’s diagnosis.
Because it works so well across a wide range of recipes, this flour became our go-to and remains a staple in our pantry.
Why we recommend this brand
There are several reasons we continue to choose this flour:
- Performance: It consistently yields reliable results. A good all-purpose gluten-free flour makes baking and everyday cooking straightforward, and this one performs well across many recipes.
- Safety: The product is manufactured in a dedicated gluten-free facility and undergoes independent certification for gluten-free status and common allergen controls, which matters a great deal to families managing celiac disease.
- Community support: The brand is engaged with and supports the celiac community, which gives us confidence in their commitment to safety and quality.
- Continuous improvement: The creator regularly refines the formula and production processes, demonstrating a dedication to making the best possible product.
- Small business values: The brand is woman-owned and independent. As a fellow small business owner, I appreciate supporting companies that prioritize quality and community.
- Personal connection: Over time I’ve had the chance to get to know the founder, and that relationship has only strengthened my trust in the product and the brand’s mission.
Does purchasing through a recommended link change your cost?
No. Purchasing through a link that supports this site does not increase your price. A small portion of the sale comes back to help fund the website and the recipes we share, but the cost to you remains the same. That support helps keep this resource running and allows me to continue sharing tested, reliable recipes and product recommendations.
Welcome bonus
As a thank you for reading and for anyone interested in trying the flour, we share a one-time discount code: HGFFWelcome. Use this code for a percentage off qualifying purchases, with limitations set by the brand. One use per customer.
I hope you find this recommendation helpful and that this flour makes gluten-free baking simpler and more enjoyable for your family. If you try it, please leave a comment to share your experience — hearing from others helps everyone in the celiac and gluten-free community.